However, from the point of view of the psychology of color, when using red and its shades, it is necessary to take into account the context, target audience and features of your product or service. Red color can evoke associations in people, both with passion, strength, determination, and with aggression, violence and danger.
It is important to correctly use the red color so that it does not become distracting and does not cause negative associations. Therefore, you should consciously and rather critically approach the choice of the color palette of your future brand in order to achieve the most positive effect.